The rules
we hold ourselves to.

We do not train, fine-tune, or evaluate AI models on the content of any memorial — biography, photographs, voice recordings, video, guestbook entries, or metadata.

We do not allow third parties to do so either. Every service provider we work with is contractually prohibited from using your content for model training, profiling, or any purpose beyond running the service on our behalf.

If we ever build optional AI features (transcription, recommended timeline entries, a digital twin chat), they will be opt-in for each individual memorial, and they will run on your content only. No cross-tenant training. No data leaving your circle of trust.

When you create a memorial, you confirm you have a legitimate connection to the person it commemorates — family, partner, close friend, designated executor — and the right to publish what you share.

If a closer family member or legally designated representative believes a memorial misrepresents the person or was published without appropriate consent, they can write to us. We take these requests seriously and respond within two business days.

Our default in disputes is to protect the dignity of the person who has passed. That sometimes means temporarily restricting visibility while we work it out.

Memorials are not a place for harassment, defamation, the settling of family disputes in public, or content that would harm the person commemorated or their living family.

We do not allow impersonation, copyrighted material you do not have the right to share, content that sexualizes a minor under any circumstances, or material that promotes self-harm.

If you encounter a memorial that crosses one of these lines, every page has a quiet “report” link in the footer. Reports go to a real person on our team, not a queue.

Voice recordings and video uploaded to a memorial belong to the person they were created by, or to the family of the person they depict. We do not license, syndicate, or sell that media to anyone.

If we add a future “digital twin” feature that uses voice or text from a memorial to compose responses, it will require explicit opt-in by the memorial’s owner, will be clearly labeled as AI-composed, and will only ever speak to people the owner has chosen to share the memorial with.

We will never use a person’s likeness or voice for marketing, demonstrations, or third-party integrations without that family’s written permission.

A memorial may legitimately include photographs of children who knew the person — at a wedding, a birthday, a family event. Living adults retain the right to ask us to remove or blur their child from someone else’s memorial, and we honor those requests promptly.

Memorial pages whose subject is a minor are held to a stricter default: they are private until the family explicitly chooses otherwise, and they are not indexed by search engines under any circumstances.

If you are the owner of a memorial, you can delete it from your account at any time. Deletion removes the page from the live service immediately and purges the content from backups on the standard rotation cycle.

If you are not the owner — a family member, executor, the subject of a photograph, a copyright holder — write to hello@everli.life with the URL and a description of the issue. We aim to respond within two business days, and to resolve clear-cut cases within a week.

We will tell you when we receive a request and when we have acted on it. We will not act in silence, and we will not refuse a legitimate request because it is inconvenient.

We require valid legal process — a subpoena, court order, or warrant — before we disclose user account data, with narrow exceptions for genuine emergencies involving risk to life.

We notify affected users of legal requests for their data unless a court has ordered us not to, or unless notification would create a meaningful risk of harm.

We will publish a transparency report covering government requests for user data once the volume justifies it. Until then, we report zero requests, which is the current truth.

We are a small team, and we will make mistakes. When we do, we will say so plainly, explain what happened, describe what we changed, and tell you what to expect next.

If we cannot keep one of the promises on this page — for legal, technical, or business reasons — we will tell you before the change takes effect, not after. That is the floor of what trust requires.